Category Archives: Online Marketing

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Survival in the Connected World

Get Connected or Go Home We hear a lot about the struggle of traditional retail and the rise and rise of online retail. All over the world big traditional retailers have disappeared over the last two years, with many citing the internet and plummeting margins as a key factor. I’ve written previously that the internet is only part of their Continue Reading...
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Choosing a Web Site Platform

Proprietary or Open Source? Every web site should be easy to use and update, should be built with SEO (Search Engine Optimisation) in mind, and should be extendable and modular to grow as your business and your online strategy grow. There are numerous technology platforms that may fit the bill – so which one should you choose? Well that will Continue Reading...
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Who is keeping my website safe?

Let me make this clear right from the start – I am not saying that open source solutions are insecure, or that they are less secure than proprietary software. That’s a debate I will stay out of and it’s irrelevant to this article. All software suffers at some point from bugs, and some of those bugs will create security problems. In Continue Reading...
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Service is the Key to Success

Retailers vs the Online Menace There’s much being said about the plight of Australian retailers in the current economy. Many are really struggling and some very big names have simply disappeared. There’s a number of issues used to explain the problem: Weakening housing market Increasing interest rates Carbon Tax Mining Tax Online sales from GST free overseas retailers Uncertainty in Continue Reading...
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Introduction to Content Marketing

Get Attention with Great Content Which would you prefer – to be interrupted constantly with advertising for products you have no interest in, or to find or be gently prompted towards informative articles where you can learn about topics and products that interest you? If you answered the former you should be in advertising. Look for accounts with major retailers, Continue Reading...
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Facebook Shopping Pages Don’t Work

We’ve been reading a bit about Facebook’s huge valuation lately and it’s fair to say we are skeptics. With a valuation somewhere around 100 times earnings a company would need to have spectacular growth opportunities to provide any value to shareholders. We are also skeptical of the value of Facebook as a marketing and sales platform, particularly for B2B sales. Continue Reading...