Blog

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Facebook and the Innovators Dilemma

A Tanking IPO is the Least of Facebook’s Problems Much has been said about the tanking Facebook IPO and the various reasons behind it. Amongst other things, it seems the insider bankers knew something the retail investors did not – that Facebook is likely to miss earnings targets in the near future. While the insiders at Facebook and their banks Continue Reading...
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A New Look Hummingblue

It’s been a bit quiet on the blog front here at Hummingblue while we have focused on a change in direction, and now a change in look. Hummingblue was launched just five months ago as a marketing consultancy. We soon realised however that we do more than that, and that we wanted to be more focused and work with a Continue Reading...
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Tools We Like – Saasu

Online Accounting with Saasu We’ve been running small businesses for the best part of two decades, and like most we relied on MYOB and Quickbooks to keep track of the accounts. Originally it was MYOB and it worked well for us, although it had some serious limitations. MYOB was an absolute pig on a network for multiple users, a problem Continue Reading...
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Providing Super Customer Service

Eliminate the Arch Enemies Customer service has always been key to success, but no more so than in this super connected world. Remember the old saying – “provide great service and your customer may tell a friend, provide bad service and they will probably tell ten”. These days they are more likely to tell ten thousand or ten million all Continue Reading...
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Turn Products into Services

Creating Product Service Systems I only heard the term “Product Service System” (PSS) a few years ago, but I’ve been creating them all of my business life. In the technology game they’ve been variously known as Application Service Provision (ASP), Software as a Service (SaaS), Hardware as a Service (Haas), Infrastructure as a Service (IaaS), and more recently, more generically Continue Reading...
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Customers, Clients and Partners

 Are your customers your partners? Retailers typically have Customers. A customer will come in and make a transaction, then disappear until they need something else some time later. There is typically no relationship, although hopefully if the business is doing the right thing there will be some loyalty. Professional service firms have Clients. Lawyers, accountants, IT service providers, real estate Continue Reading...
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Survival in the Connected World

Get Connected or Go Home We hear a lot about the struggle of traditional retail and the rise and rise of online retail. All over the world big traditional retailers have disappeared over the last two years, with many citing the internet and plummeting margins as a key factor. I’ve written previously that the internet is only part of their Continue Reading...
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Choosing a Web Site Platform

Proprietary or Open Source? Every web site should be easy to use and update, should be built with SEO (Search Engine Optimisation) in mind, and should be extendable and modular to grow as your business and your online strategy grow. There are numerous technology platforms that may fit the bill – so which one should you choose? Well that will Continue Reading...
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Who is keeping my website safe?

Let me make this clear right from the start – I am not saying that open source solutions are insecure, or that they are less secure than proprietary software. That’s a debate I will stay out of and it’s irrelevant to this article. All software suffers at some point from bugs, and some of those bugs will create security problems. In Continue Reading...
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Commission Plans vs Customer Service

There can only be one winner. At some point all growing businesses need to create a sales team. For professional service businesses this can be a painful experience, but it doesn’t need to be. The tips below are focused on the IT services business, but apply to many others. Most owners/founders of professional services practices have a technical background. They Continue Reading...